Thursday, October 6, 2011

The Adele of database solutions

" How is this relevant to the client? They wanted to buy the Joan Osborne of database solutions, but to appear competitive to customer they (at least) should have found the Adele of database solutions. Technology changes so rapidly – what we found impressive yesterday many times is behind the times today."
(Aug. 8, 2011, Jim Dougherty, Marketing Charisma)

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