Thursday, July 14, 2011

The Ralph Lauren of kangaroos

"Now saying this in a forum full of tech designers may sound treasonous, but at the end of the day, the hardest thing to do is to sell the stuff for a profit. As you develop your product, keep that daunting task in mind. Don’t use crappy hang tags and labels. The devil is in the details. Of course if your clothing would only fit a kangaroo, then you have a pretty serious problem. You can be saved from being the Ralph Lauren of kangaroos by following the rules as Kathleen points out."
(Jan. 4, 2011, Jay Arbetman, Fashion Incubator)

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