The Eddie Van Halen of paper shredders

"The Eddie Van Halen of Paper Shredders
The thing that’s missing from paper shredders? Celebrity endorsements. Take Fellowes’s new 79Ci shredder, which costs $240. For starters, Fellowes could get guitar heroes like Eddie Van Halen or Yngwie Malmsteen to vouch for its superior shredding ability. The 79Ci is also, Fellowes claims, jam proof. Well, I’d like to see Paul Weller or Jimmy Jam put that to the test."
(April 3, 2012, Sam Grobart, The New York Times)