Saturday, September 25, 2010

The Ricky Bobby of masculine sales pitches

"This ad’s the Ricky Bobby of masculine sales pitches. Taken at face value, its character and attitudes are offensive, but you don’t have to look too hard to realize the ad makes fun of everything it supposedly endorses. From the absurd sailboat picture to the telepathically-induced fire to the use of Bruce Campbell himself, the whole piece is a send-up of macho advertising. Put another way, Old Spice is asking men to identify with a campaign laughing at ads like the Man laws."
(Feb. 3, 2007, PAB)

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